The Super Bowl 2025 made history as the most-watched television event ever, with 126 million viewers tuning in to watch the Philadelphia Eagles take on the Kansas City Chiefs. This record-breaking viewership surpassed last year’s numbers, proving once again that the Super Bowl is the biggest sporting event in the U.S..
With millions watching across Fox, Fox Deportes, Tubi, Telemundo, and NFL digital platforms, the game delivered intense action, thrilling plays, and a highly anticipated halftime show. Let’s break down the key moments, record-breaking stats, and highlights from Super Bowl LIX.
Super Bowl 2025 Viewership Breaks Records
For the second year in a row, the Super Bowl set a new record for television viewership. The 126 million average viewers marked a 2 percent increase from last year’s 123.7 million, which was already the largest audience ever recorded by Nielsen.
- Peak Viewership: The game reached its highest viewership during the second quarter, with 135.7 million people watching between 8:00 and 8:15 p.m. Eastern Time.
- Streaming Surge: More people than ever streamed the Super Bowl, with 13.6 million viewers using Tubi and nearly 1 million watching via NFL Plus and other digital platforms.
Halftime Show Steals the Spotlight
While the game itself was a massive draw, the Super Bowl halftime show kept millions glued to their screens. Kendrick Lamar headlined the performance, delivering an electric set that included his Grammy-winning Drake diss track, “Not Like Us.”
The show also featured surprise appearances from:
- SZA, R&B sensation known for her chart-topping hits
- Samuel L. Jackson, the legendary Hollywood actor
- Serena Williams, tennis icon and cultural powerhouse
- Mustard, renowned producer and DJ
The Biggest Super Bowl Commercials of 2025
Super Bowl commercials are as famous as the game itself, and this year was no exception. Some of the most-watched ads on YouTube included:
- Booking.com featuring The Muppets, combining nostalgia and humor
- Ram Trucks, a creative Goldilocks-inspired commercial starring Glen Powell
- Google Pixel 9, showcasing the latest in smartphone technology
Brands continue to spend millions on these coveted Super Bowl ad spots, knowing they will reach one of the biggest audiences in television history.
The Super Bowl 2025 set a new record with 126 million viewers, proving that football’s biggest night is more popular than ever. With an exciting game, an electrifying halftime show by Kendrick Lamar, and high-profile commercials, this year’s Super Bowl delivered entertainment on every level.
As viewership numbers continue to climb, it is clear that the Super Bowl remains America’s most-watched event, bringing sports, music, and culture together for one unforgettable night.
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